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    Outreach Planning/Materials

    Outreach materials and programs can ensure individuals are aware of the coverage options available to them.

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    Kaitlin Sheedy
    District of Columbia
    Mississippi Community Education and Outreach RFP
    The Mississippi Insurance Department is seeking professional services for the development of a statewide community outreach strategy and campaign to inform the citizens of the State about the Mississippi Health Insurance Exchange. The comprehensive... read more

    The Mississippi Insurance Department is seeking professional services for the development of a statewide community outreach strategy and campaign to inform the citizens of the State about the Mississippi Health Insurance Exchange. The comprehensive plan includes developing community education strategies and conducting local outreach activities that are consumer-friendly and engaging to reach the diverse population of Mississippi. Proposals are due June 13, 2012.  

    • Grants and Contracts
      MS Community Education and Outreach RFP
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    replyMay 31st, '12
    Karen Soderberg
    Minnesota
    Brief on best practices for outreach, eligibility and enrollment
    This SHADAC brief describes the promising approaches that five states (CO, KS, MN, NY, OR) shared with regards to activities related to outreach, streamlining application and enrollment processes, and modernizing eligibility determination systems; and... read more

    This SHADAC brief describes the promising approaches that five states (CO, KS, MN, NY, OR) shared with regards to activities related to outreach, streamlining application and enrollment processes, and modernizing eligibility determination systems; and consider the implications of these practices for implementing the Affordable Care Act.

    • Report
      Best Practices in SHAP Outreach, Eligibility, and Enrollment Activities
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    replyMay 10th, '12
    Kaitlin Sheedy
    District of Columbia
    Branding and marketing of the exchange
    Panelists from the recent State Refor(u)m exchange webinar agreed that branding, marketing, and outreach will play a huge role in getting people to understand and utilize the Exchange from day 1. Should it be called an Exchange, or should states adopt... read more

    Panelists from the recent State Refor(u)m exchange webinar agreed that branding, marketing, and outreach will play a huge role in getting people to understand and utilize the Exchange from day 1. Should it be called an Exchange, or should states adopt more consumer-centric terms? States will need to engage the public and conduct testing and focus groups to gather information about what language to use when referring to the Exchange.

    replyApr 16th, '12
    State Refor(u)m
    District of Columbia
    Enrollment Challenges

    During the recent State Refor(u)m exchange webinar, a listener asked:
    What populations are the most likely to present the greatest enrollment challenge, and what are you doing to anticipate having the ability to meet this challenge?

    replyApr 16th, '12
    Kevin Malone
    Maryland
    Re: Enrollment Challenges
    The Substance Abuse and Mental Health Services Administration in HHS has developed some research on the challenges of enrolling (and re-enrolling) individuals with mental and substance use disorders. In addition, SAMHSA has developed a series of State... read more

    The Substance Abuse and Mental Health Services Administration in HHS has developed some research on the challenges of enrolling (and re-enrolling) individuals with mental and substance use disorders. In addition, SAMHSA has developed a series of State-by-state estimates of the prevalence of behavioral health conditions among the uninsured in each major eligibility category. These resources and more are available on the SAMHSA health reform sub-page on enrollment.

    • Report
      Report on enrollment for individuals with BH conditions in MA
      view
    • Working Materials
      National and State Estimates on Prevalence of Behavioral Health Conditions
      view
    July 5th, '12
    Kaitlin Sheedy
    District of Columbia
    Re: Enrollment Challenges
    The webinar panelists agreed on several challenges, and named some related high priorities. They emphasized the challenge with getting healthy people to enroll in insurance through the exchange and getting as many people in the door as possible in order... read more

    The webinar panelists agreed on several challenges, and named some related high priorities. They emphasized the challenge with getting healthy people to enroll in insurance through the exchange and getting as many people in the door as possible in order to lower the premiums for everyone. Alabama noted the need for a top-notch consumer experience for all customers, and said that without that, hesitant purchasers may opt out. Colorado added that exchanges must also reach individuals who do not have regular access to computers, and California emphasized the importance of robust culturally relevant and linguistically diverse outreach campaigns.

    Apr 16th, '12